SMU Black Card Collective
Desired Brands x Desired Consumers
Why Join the Collective
Categories We're Looking For
WHY TRUST US
The team behind Event Experts Live LLC has produced some of the most successful fraternity and sorority events in Dallas. With over 1,000 Greek life events booked, we have deep, long-standing relationships across SMU's campus.
Beyond event execution, we bring a proven track record in brand sponsorship, Strong consumer insight into student behaviors, spending, and loyalty.
Frequently Asked Questions
The premium student loyalty program connecting Dallas' most desirable local brands with SMU's most active student consumers. The Black Card offers exclusive perks, discounts, and VIP access. Driving foot traffic to participating businesses while elevating the student experience.
- •Increase foot traffic + build loyalty with SMU students
- •Tap into a premium demographic of active, high-spending college consumers
- •Get featured in our digital directory, physical cards, and campus materials
- •Choose your own perk: 10% off, free item, VIP access - totally flexible
- •No cost to join - just exclusive exposure to the right crowd
- •Now - Summer 2026: Business Onboarding + student launch pre-registration
- •Official Launch Day: Monday, August 24, 2026
- •Mass Card Distribution through various channels, Black Card Ambassadors at Multiple Greek Events during the first 14 days of Launch including Syllabus Week events, Popular Bars, restaurants and sporting events
SMU Black Card: Business Listing Application
Join the most exclusive student loyalty program in Dallas